DILUTE ROBBERY Some bottles of squash almost double in price as new sugar tax kicks in

Levy for squash is much higher than for drinks like Coke and 7Up as tax applies after the concentrate is diluted

11 April 2018 - 07:12

SOME bottles of squash have almost doubled in price due to the sugar tax.

Sainsbury’s one-litre High Juice drinks soared from £1.20 to £2.28 because the levy is applied after the concentrate is diluted.

Squash makers who have failed to drop sugar content are being hit hard by the new tax

 Kick in the teeth for squash is that the sugar tax is only applied after the concentrate is diluted
 
Kick in the teeth for squash is that the sugar tax is only applied after the concentrate is diluted

That means customers pay the tax five times over on squash since one part is mixed with four parts water.

The rise of £1.08 consists of the 90p sugar tax and the rest is VAT.

The levy is far higher compared to the same volume of other taxable drinks such as Coke and 7Up.

Four of Sainsbury’s regular High Juice flavours — orange, summer fruits, blackcurrant, and apple and mango — have been hit.

The sugar tax - by the numbers

 

Under the levy, which came into force on April 6, shoppers must pay an extra 24p per litre for drinks with 8g or more sugar per 100ml or 18p per litre for those with 5g to 8g. It is estimated that the tax will raise around £520 million.

 Money raised by the sugar tax will be spent on primary school sports
 
Money raised by the sugar tax will be spent on primary school sports

Ben Harris, of People Against Sugar Tax, said: “It’s ridiculous. It’s not what the sugar tax was advertised as.”

Under the levy, shoppers must pay an extra 24p per litre for drinks with 8g or more sugar per 100ml or 18p per litre for those with 5g to 8g.

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