SHAPESHIFTER What body shape is most desirable? From Marilyn Monroe to Kim K here’s how the ideal size has changed over the years

The ideal body shape for a woman has changed over the years and we look back on the pin-ups of each decade

12 March 2018 - 06:35

OVER the years fashions have come and gone and tastes have evolved, including the most desirable body shape.

From a rounder figure seen in centuries-old paintings to the corseted silhouette, over the past few decades the ideal women’s body has drastically changed, as have the fashions.

 

 Hollywood star Marilyn Monroe was only 5"5
 
Hollywood star Marilyn Monroe was only 5"5

Using Google data to analyse trends since the 1950s, cosmetic surgery specialist MYA revealed that body image has changed drastically in the last half a century – but has now come full circle.

1950s Marilyn Monroe

In the 1950s pin-up girl Marilyn Monroe was the ideal woman, as the wartime years and rations came to an end.

After the Second World War, women with bigger breasts and fuller hips, while having a cinched in waist, became the idealised look.

Hair was typically short with classier up-dos, while make-up trends saw a cat eye flick and a splash of red lipstick.

 Twiggy’s real name is Lesley Hornby
 
Twiggy’s real name is Lesley Hornby

1960s Twiggy

In the 1960s the voluptuous look went out of fashion, as supermodel Twiggy defined the image of the swinging 60s.

In was an androgynous style, with her short pixie hairdo paving the way for cropped cuts, although the beehives and flicked out ends were still popular.

A slim build with long, slender legs was now popular, with false eyelashes making an appearance.

Make-up was big and colourful in the 60s, with eyeshadow colours such as blue applied liberally, but lips were kept fairly nude with pale shades.

 Farrah played Jill Munroe in Charlies Angels
 
Farrah played Jill Munroe in Charlies Angels

1970s Farrah Fawcett

In the 1970s Farrah Fawcett graced our screens as one of the iconic Charlie’s Angels.

Her toned and athletic build became the new popular style, with people rushing out to buy bronzer to give them that sun-kissed glow.

A more natural look began to grow in popularity, with golden, shimmering hues used.

Her instantly recognisable hairstyle, flowing feathered locks which flicked out, was instantly a hit and a precursor to the big hair of the 80s.

 Cindy’s daughter Kaia Gerber is following in her mum’s footsteps and hitting the catwalk
 
Cindy’s daughter Kaia Gerber is following in her mum’s footsteps and hitting the catwalk

1980s Cindy Crawford

In the 1980s perms, backcombing and crimping meant hair was bigger than ever.

Colour was back with a vengeance, with bright colours such as turquoise, pink and purple applied to the eyes and bold shades on the lips.

Supermodel Cindy Crawford was in her heyday, and the new body ideal body shape was strong and athletic.

 Kate’s look was all the rage in the 1990s in the era of heroin chic
 
Kate’s look was all the rage in the 1990s in the era of heroin chic

1990s Kate Moss

In the 1990s fellow supermodel Kate Moss began her glittering career on the catwalk, and the new ideal shape was reminiscent of Twiggy in the 1960s.

Back was a thin, svelte frame, with the term ‘heroin chic’ used to describe the androgynous, gaunt look which was popular in the grunge era.

Not just in body, but dark lips and a smoky eye complemented the look, although hairstyles went through another experimental phase with accessories from scrunchies to butterfly clips making an appearance.

 Britney’s breakthrough track was Hit Me Baby One More Time
 
Britney’s breakthrough track was Hit Me Baby One More Time

2000s Britney Spears

In the 2000s pop queen Britney Spears had taken the world by storm with raunchy dance moves in her music videos.

Britney flaunted a toned physique, with washboard abs becoming the envy of girls all over the world.

Out was the pale look of the 90s, and tanned was back.

Sparkly and bright eyeshadows were in, along with ultra-thin brows and nude lip-gloss.

 Mum-of-three Kim’s derriere is famous all over the world
 
Mum-of-three Kim’s derriere is famous all over the world

2010s Kim Kardashian

By the 2010s the rise of Kim Kardashian and the rest of the Kardashian-Jenner clan has seen a return to the rounder, curvier figures being popular.

While big breasts and bums are sought after, flat stomachs are still desired.

Make-up has evolved significantly, with contouring and big, heavy eyebrows now popular.

Hair is less about style and more about colour, with dip dye, ombré and balayage all taking off.

If you want to see some more fashion trends, here are the worst red carpet wardrobe malfunctions of all time.

And another daring fashion statement was from Bleona Qereti – who went naked to an Oscars party.

Speaking of supermodels, can you tell Gisele Bündchen's teen doppelganger apart from the model?

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