With Black Friday fast approaching and many retailers launching early sales, we've rounded up our top tips to ensure you don't get bamboozled.
Black Friday is a US shopping phenomenon that's travelled across the pond in recent years to the UK.
It sees retailers discounting items for 24 hours in the run-up to Christmas and is followed by Cyber Monday on the Monday after.
This year, Black Friday is November 23 with Cyber Monday on November 26.
Check out our help guide for more information on the meaning of the name and the history of Black Friday.
In the meantime, if you're after some Black Friday discounts, we've rounded-up the best ways to save cash.
The Sun's best Black Friday deals
LOOKING to snap up a Black Friday bargain? Here's where you can find the best deals:
Of course, just because a retailer has got a Black Friday sale doesn't mean the deals are good ones - an investigation by consumer group Which? found that nine out of 10 products on sale last year weren't the cheapest offers of 2017.
So we also reveal how you can check if you're really getting a bargain.
1. Make a list
It sounds simple but it's often the simplest things that can make the biggest difference.
If you make a list of what you want, you won't end up overspending on items you don't really need.
2. Follow brands on social media
If you're looking for something in particular, say you want a Kindle from Amazon, sign up to Amazon's newsletters and then you can find out when discounts are going to happen.
Some retailer's newsletters will also give subscribers money-off codes when they first join, as well as exclusive discounts and sales previews.
3. Go early
We'll let you into a secret, some retailers start their sales earlier than Black Friday itself.
So you need to go to your favourite retailers' websites and check out what they're doing before the big day itself - that way you won't miss out.
Already this year we've seen Black Friday sales launched by the likes of Amazon, Asda, and Morrisons.
4. Add things to your basket before sale start
If you know what you want and you're fairly sure the retailer you're buying from will have a Black Friday sale, add the items to your online shopping basket before the sale starts.
This means you don't have to panic about the item selling out while you try to find it online and in the right size, shape or colour.
Some online tools will even help you out with this - for example, Lovethesale's "Black Friday Mode" enables you to save a shortlist of the items you want to buy, and you'll then be sent an email notification when the price drops.
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5. Compare current prices
Once you've found your wish list in the Black Friday sale, you can use websites, such as Google Shopping and PriceSpy, to tell you prices at all the major retailers on the market.
This means you can buy from the retailer offering the lowest price.
Of course, you should also check what guarantees retailers are offering - just in case something goes wrong.
6. Check historical prices
If you're buying on Amazon, you can check if you're really getting a good deal buy viewing historical price data on CamelCamelCamel.
Of course, this doesn't mean prices will follow the same patterns in future, but it might alert you to a better time to buy or to the fact you're not really getting a good deal.
7. Use cashback
Once you've found what you want to buy, check if you can get cashback on top using sites free to join such as Quidco and TopCashback.
Cashback is never guaranteed, as tracking errors can mean you don't get paid, but if you're buying the items anyway then you may as well try and get cashback on top.
If you can repay your credit card in full every month, also use a cashback card to earn money or rewards on spending. See our round-up of the best cashback credit cards.
7. Use voucher codes
You can go to voucher websites online, such as MyVoucherCodes and VoucherCodes, or The Sun has its own voucher website as well.
So look for codes and check if you can stack these on your Black Friday shopping to get the best deal.
8. Follow The Sun
We'll be keeping you up to date with everything you need to know about Black Friday - all the latest tips, deals and news.
So keep an eye on The Sun Money online, and follow our Twitter and Facebook pages.
Stores are set for record £80million splurge by Christmas as Black Friday kick-starts shopping.
Check out our Black Friday 2018 homepage for all the latest news.
We've also named and shamed the worst Black Friday discounts on the market.