PIERS Morgan has come up with his own hit list and created a special disgusting perfume to send to Kim Kardashian.
Last week, Kim, 36, revealed Piers, 52, was on her hit list of of "haters" that she was sending her new fragrance to in time for Valentine's Day.
Piers Morgan has created a 'stinking' perfume to send to Kim Kardashian to 'ruin her year'
The Good Morning Britain presenter unveiled the pongy perfume, dubbed 'Provocateur by Piers.'
He explained: “I’ve decided to retaliate, I’ve brought out my own perfume Provocateur and I’ll be sending it gift wrapped to Kim Kardashinan.
“And it stinks, it will absolutely ruin her entire year.”
Piers then forced the reluctant producers to air the trailer for his perfume which was so sexy it could have been directed by Mrs. K West herself.
(A photoshopped) Piers stood topless just wearing a towel in his bathroom, while dabbing the scent on himself.
The ad told David Beckham and Usher to “move over”, and promised to attract even the likes of his co-host Susanna Reid.
However despite the hard sell, everyone in the studio still choked on the awful smell.
While Kim’s hit list included Taylor Swift, Blac Chyna and Sharon Osbourne, Piers also has a slew of names he’ll be sending his new scent to.
His foes include, Hillary Clinton, Madonna, Ewan McGregor – and his latest enemy – Awards shows.
Meanwhile, Piers made a dig at Kim for "pimping out" her new baby Chicago.
After mistakenly thinking Chicago was Kylie Jenner’s daughter, he said: "I have to apologise because apparently we showed pictures of a little baby and it wasn’t Kylie’s baby.
“It was Kim’s latest baby that they were putting out to the world’s delectation, so my apologies, apparently, the little new baby will be pimped out in 24 hours.”
“That’s a horrible way of describing it!” retorted Susanna Reid.
“Well what else do you call it?” shrugged Piers.
He proceeded to rant: “She’s holding Kim’s latest surrogate baby that is called Chicago. Imagine being a little Kardashian, you’re one day old!”